Create exciting and innovative applications of the Ministry of Sound logo.
The challenge is to demonstrate how the existing logo can be applied to different environments and media spaces. The brief is not to redesign the logo itself.
This blog is a record of my progress trhough the YCN brief set by The Ministry of Sound. I'll post updates on research, ideas and production progress.
DEADLINE : 27th MARCH 2009
Thursday, 11 December 2008
Talk with adam.
I had a talk with Adam this morning, gave me some good feedback.
If we go with a virus.
Adam told me to check out some other stuff that might help.
If we go with a virus.
- How does it spread - where does it go.
- how does this get people to change their perception of the brand - how doe we show this in an exciting and new way.
- The audience isn't responding to the brand, how do we change that
Adam told me to check out some other stuff that might help.
- Offf in Lisbon
- Ars Electronica
Tuesday, 2 December 2008
Talk with Adam
Notes from a talk with adam.
- Research other clubs.
- What is ifferent about MoS
- Is it a british institution
- What is the logo - what can it be
- How do we communicate the information
- What attracts people to the brand
- Is there a network of people who frequent the ministry
- Is it the Rols Royce of night clubs.
- Whats our concept?!
- How can we reinforce/enhance the brand?
- Can we maybe indavidulize the brand/concept.
- Do we get the user involved.
Monday, 1 December 2008
Funky Signs
Chris and I have been looking at attaching the MOS logo onto exsiting signs, as well as looking at having signs made. I've found these pictures of really cool signs;
Labels:
Development of Ideas,
Green,
Ministry of Sound,
Research,
Signs
Monday, 24 November 2008
Edina Tokodi
Edina Tokodi is a Hungarian artist strutting her stuff on the streets of Brooklyn, using a few licks of moss to create largely nature-focused imagery. The works adorn both the exterior and interior of buildings – she’s done a number of installations – but it’s her new take on street art that is raising eyebrows. A little quirk: the moss continues to grow after she’s fixed the piece. That’ll bring the streets alive if anything does.
http://www.lostateminor.com/2008/11/21/mosstika/
this is essentially the kind of thing we are looking at, moving the ministry of sound logo and ethos into a new environment.
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