Create exciting and innovative applications of the Ministry of Sound logo.

The challenge is to demonstrate how the existing logo can be applied to different environments and media spaces. The brief is not to redesign the logo itself.
This blog is a record of my progress trhough the YCN brief set by The Ministry of Sound. I'll post updates on research, ideas and production progress.

DEADLINE : 27th MARCH 2009

Tuesday, 2 December 2008

Talk with Adam

Notes from a talk with adam.

  • Research other clubs.
  • What is ifferent about MoS
  • Is it a british institution
  • What is the logo - what can it be
  • How do we communicate the information
  • What attracts people to the brand
  • Is there a network of people who frequent the ministry
  • Is it the Rols Royce of night clubs.
  • Whats our concept?!
  • How can we reinforce/enhance the brand?
  • Can we maybe indavidulize the brand/concept.
  • Do we get the user involved.
Another interesting point was the 'Virus' idea. Seems promising.
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