Create exciting and innovative applications of the Ministry of Sound logo.

The challenge is to demonstrate how the existing logo can be applied to different environments and media spaces. The brief is not to redesign the logo itself.
This blog is a record of my progress trhough the YCN brief set by The Ministry of Sound. I'll post updates on research, ideas and production progress.

DEADLINE : 27th MARCH 2009

Monday 27 October 2008

Dalton Maag

Quoted from http://en.wikipedia.org/wiki/Dalton_Maag:

Dalton Maag - Wikipedia, the free encyclopedia

Dalton Maag Ltd is a typeface design company (font foundry) based in London. The company is responsible for many custom font designs, logo designs, and recently for retail font designs.

Check out the link for info on what they design, and which clients the have been working with.
I think I'm researching in the wrong direction, I should be looking up innotvative ideas using branding. Thats the next step.

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