Create exciting and innovative applications of the Ministry of Sound logo.

The challenge is to demonstrate how the existing logo can be applied to different environments and media spaces. The brief is not to redesign the logo itself.
This blog is a record of my progress trhough the YCN brief set by The Ministry of Sound. I'll post updates on research, ideas and production progress.

DEADLINE : 27th MARCH 2009

Monday 27 October 2008

Ministry of Sound

Quoted from http://en.wikipedia.org/wiki/Ministry_of_Sound:

Ministry of Sound - Wikipedia, the free encyclopedia

Ministry of Sound (MoS) is a global dance music brand and a nightclub in Elephant and Castle, Southwark, South London, officially opened on 21st September 1991. British MoS initially set itself apart from other London nightclubs of the time with its location well away from London clubland, a non-alcoholic bar with a 24 hour dance licence and the highly-acclaimed sound system; all features designed to attract an enthusiastic crowd of music lovers. DJs mix live sets on Friday and Saturday each week. The MoS contains two dance floors as well as a Sony PlayStation room and Absolut chill bar.

Ministry of Sound was founded by James Palumbo, Humphrey Waterhouse and DJ Justin Berkmann. It is still largely owned and controlled by Jamie Palumbo, son of property developer Peter, Lord Palumbo. Since the club's opening, the MoS brand has been extended to a number of other areas. Profits from the brand put Palumbo on the Sunday Times Rich List 2004, with an estimated worth of £136m.

The club's name and original logo are in the style of executive branches of UK government (such as the Ministry of Defence). The original logo was designed by Marc Woodhouse & Justin Berkmann and was based on the portcullis and crown, the symbols of Westminster government.

The current logo is a redesign done as a collaboration from AMP, London who designed the general logo and Vincent Connare at Dalton Maag, London who designed the lettering and finalized the artwork for MOS logo completed in 2002.

Just a quick history of the MoS, and the branding of the MoS. I think the next step will be to research the following
Marc Woodhouse
Justin Berkmann
Vincent Connare
Dalton Maag

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