Create exciting and innovative applications of the Ministry of Sound logo.

The challenge is to demonstrate how the existing logo can be applied to different environments and media spaces. The brief is not to redesign the logo itself.
This blog is a record of my progress trhough the YCN brief set by The Ministry of Sound. I'll post updates on research, ideas and production progress.

DEADLINE : 27th MARCH 2009

Thursday, 11 December 2008

Public Service announcements

Talk with adam.

I had a talk with Adam this morning, gave me some good feedback.

If we go with a virus.

  • How does it spread - where does it go.
  • how does this get people to change their perception of the brand - how doe we show this in an exciting and new way.
  • The audience isn't responding to the brand, how do we change that


Adam told me to check out some other stuff that might help.

  • Offf in Lisbon
  • Ars Electronica
This talk really helped, I think Joss and myself have lost steam, revolving around the finish of the project without working the Concept properly.

Talk with adam.

Talk with adam.

Tuesday, 2 December 2008

Talk with Adam

Notes from a talk with adam.

  • Research other clubs.
  • What is ifferent about MoS
  • Is it a british institution
  • What is the logo - what can it be
  • How do we communicate the information
  • What attracts people to the brand
  • Is there a network of people who frequent the ministry
  • Is it the Rols Royce of night clubs.
  • Whats our concept?!
  • How can we reinforce/enhance the brand?
  • Can we maybe indavidulize the brand/concept.
  • Do we get the user involved.
Another interesting point was the 'Virus' idea. Seems promising.

Monday, 1 December 2008

Funky Signs

Chris and I have been looking at attaching the MOS logo onto exsiting signs, as well as looking at having signs made. I've found these pictures of really cool signs;