Public Service announcements

Talk with adam.

I had a talk with Adam this morning, gave me some good feedback.

If we go with a virus.

• How does it spread - where does it go.
• how does this get people to change their perception of the brand - how doe we show this in an exciting and new way.
• The audience isn't responding to the brand, how do we change that

Adam told me to check out some other stuff that might help.

• Offf in Lisbon
• Ars Electronica

This talk really helped, I think Joss and myself have lost steam, revolving around the finish of the project without working the Concept properly.

Talk with adam.

Talk with adam.

Talk with Adam

Notes from a talk with adam.

• Research other clubs.
• What is ifferent about MoS
• Is it a british institution
• What is the logo - what can it be
• How do we communicate the information
• What attracts people to the brand
• Is there a network of people who frequent the ministry
• Is it the Rols Royce of night clubs.
• Whats our concept?!
• How can we reinforce/enhance the brand?
• Can we maybe indavidulize the brand/concept.
• Do we get the user involved.

Another interesting point was the 'Virus' idea. Seems promising.

Funky Signs

Chris and I have been looking at attaching the MOS logo onto exsiting signs, as well as looking at having signs made. I've found these pictures of really cool signs;

Edina Tokodi

Edina Tokodi is a Hungarian artist strutting her stuff on the streets of Brooklyn, using a few licks of moss to create largely nature-focused imagery. The works adorn both the exterior and interior of buildings – she’s done a number of installations – but it’s her new take on street art that is raising eyebrows. A little quirk: the moss continues to grow after she’s fixed the piece. That’ll bring the streets alive if anything does.

http://www.lostateminor.com/2008/11/21/mosstika/

this is essentially the kind of thing we are looking at, moving the ministry of sound logo and ethos into a new environment.

Zebra Crossings

I have found another campaign using Zebra Crossings. There are Quotes from Famous People like Poets and Artists are sprayed on the white rectangles of the Zebra Crossings, in Paris and in Barcelona.

And I also found these, they are in Siberia, I especially love the one with the bubbles.

Here is a link to Eye Magazine, that did an article on the installment;

http://www.eyemagazine.com/feature.php?id=117&fid=531

Here is also a link to the offical website;

www.thinkdontthink.com

Guerrilla Advertising

I have been looking at various Guerrilla Advertising campaigns,and have come up with using different parts of the city that I could use e.g.

Zebra Crossings

Buses

Telephone Boxes

I think it has definitely made me think that we could use anything in the street, like Lamp Posts, Flower Beds, Walls, Windows. I think That my favourite thing is to advertise on the Zebra Crossings!!!

Here is a link to the website;

http://www.funnymos.com/guerrilla-advertising.html

Telephone Shrines

Check these out!

Mail

Got this back from Adam

dont worry about interactive logos or brandings

look at interactive work such as
http://www.hi-res.net
http://www.universaleverything.com/recent_activity - check out their lovebytes posters
http://www.chrisoshea.org
http://www.chrisoshea.orghttp://www.tinker.it

hope this helps
adam

Mail

Sent theis to Adam Cook today.

Hey Adam,

I've been trying to do some research on intereactive logo's and brandings, but i'm not coming up with much.Could you reccomend some books/sites/mags for me to be looking into?

Cheers
Chris

Dalton Maag

Quoted from http://en.wikipedia.org/wiki/Dalton_Maag:

Dalton Maag - Wikipedia, the free encyclopedia

Dalton Maag Ltd is a typeface design company (font foundry) based in London. The company is responsible for many custom font designs, logo designs, and recently for retail font designs.

Check out the link for info on what they design, and which clients the have been working with.
I think I'm researching in the wrong direction, I should be looking up innotvative ideas using branding. Thats the next step.

Vincent Connare

Quoted from http://en.wikipedia.org/wiki/Vincent_Connare:

Vincent Connare - Wikipedia, the free encyclopedia

Vincent Connare is a former Microsoft in-house font designer. Amongst his creations are the Comic Sans font, and the Trebuchet MS font, both of which ship as standard on current releases of Microsoft Windows. Besides text typefaces he finalized and hinted the font Marlett which has been used for scalable User Interface icons in Microsoft Windows since 1995 and created portions of the font Webdings that was first shipped with Internet Explorer.

He currently works in the UK for Dalton Maag, an independent font design studio.

I'm surprized to find that Vincent Connare worked for microsoft, in particular that he designed Comic Sans. (Mainly because It's horrible!)

The next step is to look where he worked, Dalton Maag

Ministry of Sound

Quoted from http://en.wikipedia.org/wiki/Ministry_of_Sound:

Ministry of Sound - Wikipedia, the free encyclopedia

Ministry of Sound (MoS) is a global dance music brand and a nightclub in Elephant and Castle, Southwark, South London, officially opened on 21st September 1991. British MoS initially set itself apart from other London nightclubs of the time with its location well away from London clubland, a non-alcoholic bar with a 24 hour dance licence and the highly-acclaimed sound system; all features designed to attract an enthusiastic crowd of music lovers. DJs mix live sets on Friday and Saturday each week. The MoS contains two dance floors as well as a Sony PlayStation room and Absolut chill bar.

Ministry of Sound was founded by James Palumbo, Humphrey Waterhouse and DJ Justin Berkmann. It is still largely owned and controlled by Jamie Palumbo, son of property developer Peter, Lord Palumbo. Since the club's opening, the MoS brand has been extended to a number of other areas. Profits from the brand put Palumbo on the Sunday Times Rich List 2004, with an estimated worth of £136m.

The club's name and original logo are in the style of executive branches of UK government (such as the Ministry of Defence). The original logo was designed by Marc Woodhouse & Justin Berkmann and was based on the portcullis and crown, the symbols of Westminster government.

The current logo is a redesign done as a collaboration from AMP, London who designed the general logo and Vincent Connare at Dalton Maag, London who designed the lettering and finalized the artwork for MOS logo completed in 2002.

Just a quick history of the MoS, and the branding of the MoS. I think the next step will be to research the following
Marc Woodhouse
Justin Berkmann
Vincent Connare
Dalton Maag

Timesheet

This is the timesheet I've worked out to guide me through this brief.

The Brief

Heres the brief from YCN


Background
Ministry of Sound is an iconic, world-renowned brand, synonymous with dance music.

The club opened in London in September 1991 as a pioneering and unique venue at the forefront of a youth culture revolution, and over the past 17 years has played host to the biggest artists and DJs in the world. The record company which followed is now the biggest independent label in the world with countless No.1 albums and singles, and award-winning videos.

Today you can access Ministry of Sound through a range of products and media. It has international venues, national and international tours, releases over 170 compilations and chart topping singles annually, a radio station, collaborations with mobile networks, a music download site, electronics/audio ranges, clothing, vodka, fragrance ranges and ministryofsound.com.

The brand was established with a vision to do things better than, and different from, everyone else, and this belief is carried through everything we do. We are not afraid to break new ground, be provocative and challenge convention.

The Challenge
We have a history of unusual and creative brand awareness campaigns, from guerilla advertising to virals, all based around the distinctive logo. With so many new and varied products coming out, we feel it's time to do this again, reminding people what the brand is all about and what it stands for.

We want to see exciting and innovative uses of the logo, that will gain the maximum amount of attention and get across to people what a unique and creative brand this is. We are open to all solutions and will pick and action the best idea for summer 2009.

The challenge is to demonstrate how the existing logo can be applied to different environments and media spaces. The brief is not to redesign the logo itself.

You can find the logo in the project pack at ycnonline.com

Brand Attributes
Authentic.
Coming from an original vision, remaining always relevant and giving you something to believe in that ultimately makes you feel good.

Iconic.
The desire for people to love us and hate us while competing with others to be the best.

Hedonistic.
Fearlessly seeking pleasure through intensifying the here and now.

Confident.
The belief in our knowledge and expertise and the conviction to pursue an ideal.

Maverick.
Behaving deliberately non-conformist because it 'feels right' to nurture an entrepreneurial spirit.